Startup Quiz: Business Audit
A well-organized data room is the foundation of a successful fundraising process, serving as your company's single source of truth for investors and setting the tone for professional due diligence. This comprehensive checklist outlines the essential documents and materials you'll need to compile, organize, and maintain throughout your fundraising journey. From corporate formation documents to detailed financial models, this guide ensures you'll be thoroughly prepared for investor scrutiny while demonstrating the maturity and transparency that sophisticated investors expect.
About the Quiz
The Business Audit Quiz is a self-assessment tool that evaluates startup/business readiness across four key dimensions:
Growth Metrics
Evaluates revenue growth rate, company size (ARR), and unit economics (LTV:CAC)
Higher scores for faster growth, larger revenue, and better unit economics
Market Position
Assesses serviceable addressable market (SAM) size and competitive advantages
Higher scores for larger market sizes and stronger competitive positioning
Team & Operations
Measures team experience, operational maturity, and talent acquisition capabilities
Higher scores for more experienced teams and better operational systems
Financial Health
Reviews runway, burn rate, and gross margins
Higher scores for longer runway, controlled burn, and higher margins
Scoring System
Each question is scored on a 1-4 scale
Each section has 3 questions, for a maximum of 12 points per section
Results are categorized as:
Excellent: 10-12 points
Good: 7-9 points
Needs Improvement: 4-6 points
Requires Attention: 0-3 points
Contact Marion Street Capital to discuss how our FinOps expertise can help your growth stage company raise capital.